Bob Merz has more than 19 years of senior executive experience in marketing, advertising, and communications, and has served in EVP, GM, SVP, and VP roles of these disciplines.
Merz provides C-Suite and VP-Level consulting in strategic marketing, marketing communications and product development. He is passionate about developing creative, strategic and tactical marketing initiatives that deliver significant, measurable ROI. Merz advises SOLIDleaders clients in how to grow their brand, leveraging his experience growing brands, which generated between $100 million and $3 billion in revenue.
Since 2008, Merz has served as Principal Consultant for Brandit Marketing, specializing in B2B and B2C brand marketing and business development for large, corporate clients and small businesses alike. From 2007 to 2008, Merz held was interim VP Marketing for Red River Tea Company. Prior to this, he was EVP of Strategic Marketing for Hot Stuff Foods, a $100M food manufacturer, where he led B2C and B2B brand and product development marketing. Earlier, he served as VP of Marketing and Advertising for 7-Eleven Inc. Prior to this, Merz served as SVP and GM of BBDO Worldwide – Houston, a full service advertising agency, managing the global Texaco account. As GM, he managed the P&L, led business development, and managed client franchisee-agency relations. Earlier Merz served as VP of Advertising and Sales at Pennzoil Companies, where he led global marketing efforts for multiple brands representing $1.9 billion sales. Merz began his career in 1975 with Anheuser-Busch, where he ran the $3B Budweiser brand and a $1.4B portfolio of eight target-specific brands.
Merz earned an MBA in Marketing and Finance and a Bachelor of Science Degree in Organizational Development from Southern Illinois University.