Ellen Kramer is a senior executive with nearly 29 years of marketing experience in key leadership and CMO roles for startup, middle-market, and high-profile corporations.
Kramer has an intense focus on growth goals and customer value. She provides executive advising and coaching to CEOs and heads of marketing in both public and private companies in a wide variety of industries. Kramer has particular expertise in: Strategic Planning, Database Marketing / CRM, Customer Acquisition and Lead Generation,
Loyalty, Brand Development, Digital/Social, Corporate Communications, and Consumer Insights.
Kramer is a high energy, results-focused business leader with a track record of providing vision, mentoring and leadership to drive profitable growth for companies such as AOL, Quiznos, Blockbuster/Dish, Time Life and USA Today as well as running her own consulting business.
Prior to becoming an executive advisor and coach, Kramer was Vice President of Marketing and led AOL’s phenomenal growth from 1994–2004, increasing net domestic membership by over 19 million and delivering $3B+ in annual net revenue. These efforts were recognized as the #1 contribution to growth and included database modeling, new market and partnership development, alternative media and international joint ventures in South America, Europe and Asia.
As Chief Communications Officer for Quiznos from 2009 to 2011, Kramer initiated the USA Pro Challenge international bike race (now entering its 4th year) by forging extensive public and private partnerships. She turned the tide of sentiment towards Quiznos in the press and social media, nurtured franchise owner communications and grew qualified leads by 30%.
As a CEO and CMO Advisor to small and middle-market companies, Kramer helps increase market presence and grow customer value. She inspired significant change for Group, a $60M “Christian experience creator” through company-wide brand repositioning and management coaching, resulting in a new franchise product. Most recently, she was CMO for another Steve Case startup in the Revolution brand portfolio, Portico Club, where she tripled qualified leads, launched significant new partnerships and led consumer insights for strategic change.
A graduate of Duke University, Ellen began her career at an advertising agency in Washington, DC before joining USA Today’s growth team in 1988.