Lisa Robb has over 24 years of executive experience within the Fortune 500. She has significant expertise in professional services, enterprise sales, marketing, channel building and M&A. Mrs. Robb serves as senior consultant for strategic planning, marketing and organizational assessment, design and development.
Robb is a strategy consultant who has helped numerous multibillion-dollar corporations and high-potential subsidiaries identify, improve and implement corporate strategies. Adept at quickly shifting from strategic to tactical, she gets results by leveraging a hands-on style, strong process orientation, and project management expertise.
Known as a bleeding-edge “data geek,” Robb has a reputation as a thought leader in contemporary marketing. She is passionate about linking big-picture strategic thinking with actionable plans to get tangible results – improvement in top-line revenue and bottom-line profit. A tech-savvy innovator in Internet marketing, Robb’s channel sales, cross-functional marketing, strategic planning and executive management experience enable her to evaluate complex markets and identify gaps and opportunities in go-to-market and organizational strategies.
A Social Media Strategist certified by the Social Media Academy, Robb excels at assessing where and how social media create competitive advantages. She is a co-founder of the Social Business Consulting Group and founder of MarketBlender, a business strategy, marketing and social media consultancy. Robb holds certifications in Six Sigma Quality Training and Strategic Facilitation Training and has completed significant training in Executive Development at the Center for Creative Leadership.
From 2004 to 2009, Robb was VP of U.S. Marketing for SYNNEX, a $7 billion public company (SNX). As VP of Marketing, she was responsible for 35 staff and a $32 million budget, leading strategic and tactical partner, channel and end-user marketing initiatives. Robb led engagements with more than 100 vendor partners including HP, IBM and Microsoft.
During 2002 to 2003, Lisa was VP of sales for CP Internet and Telecom. A politically savvy, diplomatic change agent, she led an organization-wide cultural transformation into new services, achieving previously unthinkable margins ranging from 29-49 percent.
Prior to this, from 1995 to 2002 Robb was with GE IT Solutions, a $2.5 billion value-added reseller. For much of her time at GE, she served as VP of Outsourcing, Sales and Consulting. Robb created go-to-market and delivery vehicles, leveraging five newly acquired regional businesses and transforming the existing go-to market approach. In the first six months, she achieved record-breaking, multi-year outsourcing contracts with United Healthcare, Target and Medtronic; 12 months later, gross revenue topped $195 million.
As VP of Marketing and Business Development at GE Access, Robb led M&A due diligence and integration for three acquisitions totaling $2 billion in 18 months. As a marketing team leader, she spearheaded marketing solutions for 1,400 resellers and 25 manufacturing partners. Robb transformed lead generation and in six months doubled the close rate from 33 percent to 66 percent within a key growth initiative. As VP of Corporate E-Strategy And E-business, Robb saved $2 million annually by introducing electronic trading relationships. A versatile executive, she also led complex, cross-functional initiatives in strategic and operational planning in organization and processes, systems and tools, competitive positioning and financial performance.
Prior to GE, from 1985 to 1995 Robb served in a variety of management and leadership roles, including VP of Professional Services and Outsourcing, for DataServ, a BellSouth company, where she led a team of 350 employees. Robb began her career as a field engineer with IBM in 1981.