Lise Hudson has more than 18 years of executive sales management experience in the broadcast and online media industries.
A versatile sales leader, Hudson has a proven track record in start-ups, turnarounds and with high growth companies. Her career includes management responsibility during multiple acquisitions and sales involving both privately and publicly held companies. She is known for her business acumen and ability to inspire and instill passion in others.
Hudson provides advisory services to sales, marketing and business development executives and their direct reports. She is also available for interim sales leadership roles as well as full time employment for the right sales executive role.
From 2007 to 2011, Hudson was VP of Sales and Marketing for RMM Online Advertising. Hudson’s expertise in sales and marketing and sharp focus on revenue growth led to a 1,000 percent increase in gross revenue during a four-year period. Holding the line on expenses, she took out costs and increased overall profitability while managing a geographically distributed team of 20 sales leaders. Leveraging a strong background in marketing, Hudson created strategic marketing initiatives, which produced a 91 percent ROI between 2007 and 2009.
Hudson also served on the executive team that coordinated acquisition efforts culminating when LIN Media (NYSE: TVL) purchased RMM in October 2009. Continuing as Sales/Marketing VP, she provided executive leadership for online product and sales integration for LIN’s 28 television stations, interfacing with LIN’s senior management and 300 sales associates, producing 17 percent additional revenue.
Prior to her executive role at RMM, Hudson held the positions of General Sales Manager, Station Manager, and Director of Sales for Clear Channel Communications (OTCBB: CCMO) from 1997 to 2007. Overseeing as many as seven revenue streams at one time, her team consistently posted revenue growth while achieving and retaining top market share. Hudson successfully negotiated broadcast rights with the University of Texas, Dallas Cowboys and Houston Astros and implemented multi-streaming high school sports channels. In her role as DOS, she oversaw multiple station format changes and turnarounds and implemented a new yield management system.
Early in her career, Hudson demonstrated channel innovation in the fashion industry, where she was a buyer for one of the original designer discount retailers. She built a specialty wholesale business, representing clothing and accessory lines to high-end retailers. Hudson went on to start her own boys’ specialty store in Texas, and this unique concept created demand that led to expansion into markets throughout the U.S.
Hudson attended Menlo College and San Francisco State University, and is a member of the AMA and IMA. She mentors single moms who relocated to Central Texas after Hurricane Katrina and women entering the workforce for the first time.