Robert Chrysler
Bob Chrysler is a serial entrepreneur who specializes in start-ups and turn-arounds. He’s launched 5 successful startup companies and has advised hundreds of leaders and managers throughout the course of his career.
Chrysler provides executive advisory services at the SVP and C-level.
In 2000, Chrysler launched the defense firm Advanced Simulation Systems Inc (ASSI), which quickly built an international client base including major universities, defense prime contractors, and the U.S. Department of Defense. ASSI led development of the Scalpel 6 flight simulator and Sanford Flight Lab, the most advanced aviation learning facility in the US public school system. In 2004, ASSI earned the Frost & Sullivan Technology Innovation Award (Aerospace and Defense Sector) for their role in developing a breakthrough 360° full-motion simulator. He sold ASSI in 2008, after spinning off Scalpel Drive Innovation (SDI), a start-up focused on propulsion.
From 1997 to 2000, Chrysler directed programming and operations at LBJ Holding Company, the multi-station broadcast group. He optimized group performance when they merged with Sinclair Communications and led five directors, four managers, and their employees. He successfully tuned the group entities to operate synergistically while competing with one another. During this time, product consumption soared in key targets resulting in record annual earnings of more than $27 million.
In 1993, Chrysler bought radio stations WJXY AM and FM in Myrtle Beach. Through changing their formats and rapid retooling, he boosted their ratings from #14 to #1 rank total audience and significantly increased revenue. He sold the stations in 1997 at 300% ROI.
From 1990 to 1993, Chrysler served as VP Operations of the largest international media consulting firm, Burkhart/Douglas (Burkhart/Abrams) and Associates, founded in Atlanta in 1972. They’re recognized for their innovations in radio and TV, including new radio formats such as Contemporary Christian, Disco, and Album Oriented Rock (AOR). They provided media campaign consulting to the film industry and helped develop MTV, NBC’s “The Source” radio network, and Satellite Music Network. They also advised ABC, NBC, CBS, and Turner Broadcasting, major recording artists such as Yes, AC/DC, and Bob Seger, and over 200 broadcast stations from the US to Romania, Belgium, Poland, and France.
Chrysler is an FAA licensed helicopter and multi-engine airplane rated pilot, and holds a Federal Communications Commission 1st Class/General Radio Telephone License with Ship RADAR Endorsement. He’s an active member of the Federation of American Scientists (FAS), Professional Association of Diving Instructors (PADI), AFIO, and the Aircraft Owners & Pilots Association (AOPA).
