Tony Reed

Free! 1 hour

19+ years of experience in 4 CEO and 2 COO roles in early- to late-stage high-tech ventures.


Tony Reed

Tony Reed is a leading technology executive who, over the last 19 years, has served in four CEO and two COO roles in early- to late-stage high-tech ventures.

Reed has significant M&A expertise, with 14 completed buy and sell side transactions. Having experience funding startups, he raised a cumulative $100M. Reed has a reputation for accelerating growth in the privately held small to mid-market space. As chairman and board member, he successfully partnered with investors, driving alignment on strategic direction, multiplying shareholder value and implementing controlled exit strategies.

A talent for root cause analysis, Reed reversed the fortunes of four VC funds. He quickly solves complex problems by surrounding himself with experts, eliciting candid feedback from stakeholders, and empowering employees to get results. Utilizing skills in organizational design and development, Reed is adept at restructuring for optimal performance. Relying on a strong background in operations he does not hesitate to take cost out, hire people better than himself and step out of the way when needed.

Reed runs SOLIDleaders’ psychological and behavioral testing practice. A Ph.D. candidate in clinical psychology, he blends a lifelong career of building businesses with expert training in the behavioral sciences. His passionate mission is to facilitate lasting personal and professional transformation for SOLIDleaders’ clients and the companies they serve.

In 2001, as COO of Globeset, Reed hired SOLID to provide CEO advisory services. Over the course of his career, he has hired SOLID on four separate occasions. Reed attributes SOLID’s proprietary methodology for his successful appointment to several high-profile CEO roles. He also engaged SOLID for leadership coaching for all his direct reports. Most recently he has become a SOLID certified senior executive coach and consultant.

Prior to SOLID, Reed was COO of Performance Retail, Inc., which produced ERP merchandising software and ASP services. Before this, Reed was CEO and COB of Powered, Inc., an education services company and maker of online consumer empowerment platforms. There, he led the company in acquiring enterprise-level clients such as AOL and MicroWarehouse (now CDW), renegotiated debt and cut overhead by $4 million in less than 12 months. Before this, as CEO of Liaison Technology, he used his experience in change management to effect a similar outcome. This software manufacturer specializing in supply chain management and web-based retail catalog sales was headed to bankruptcy within 30 days. Reed drove revenue from $40,000 in 2000 to $2.5 million in bookings in 2001. He packaged and sold the company to a strategic buyer for $2 million. Previously, Reed was COO and Board member of Globeset, an enterprise payment infrastructure software maker. There, he led the sale of that company to a strategic buyer for $45 million.

In the late ’90s, Reed served as VP – Worldwide Operations and Services at Check Point Software, Ltd., maker of enterprise firewall, security, VPN, bandwidth management and IP management software. He transformed the organization from a cost center into a profit center with margins approaching 70 percent. Reed created a recurring maintenance revenue stream and a revenue-producing technical services department. He also established and grew a low margin global education department, achieving margins of 73 percent. Before this, Reed was VP of Operations Support Service at Network Associates (McAfee). There, he created a global professional services organization of more than 250 consultants, managed a P&L of $30 million and maintained 70+ percent margins in consulting services. Prior to this, Reed was CIO of Poly America.

Reed earned a Bachelor of Business Administration Degree from Le Tourneau University in Houston. He participated in Technion University’s Global Studies Program at the Israel Institute of Technology in Haifa, and is a doctoral candidate in clinical psychology.